Invisible Engines: How Software Platforms Drive Innovation and Transform Industries
As they wait in long lines to buy the latest game console, few shoppers realize that the most important element of that Xbox (as well as of their cell phones, PDAs, web-based software such as eBay, and far more) is something they can't even see. Invisible Engines tells the important story of how invisible but powerful software platforms are driving not only today's technology, but tomorrow's innovations and economy. The book recounts the growth, development and marketing of software platforms, which have turned devices such as Sony's PlayStation and Apple's iPod into household names and tools for everyday life.
Because software platforms can be used by independent companies or developers to offer a wide range of products and services, the authors note, they function as "invisible engines that have created, touched, or transformed nearly every major industry for the past quarter century.".
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